How your brand is perceived within your own country, and internationally, whether it stands out from competitors, is more important than ever. This Corporate Identity & Brand Management training course helps participants plan, implement, launch and manage an effective brand that wins internal and external support.

We look at what brands are, why organisations need one, what value they bring and how to build and manage a brand. Our five days together include lots of real-life examples to inspire participants to create their own brand.

This Corporate Identity & Brand Management training course will feature:

• Defining a strategy for your brand
• Linking branding to corporate vision, mission, values and culture
• Expressing brand through its image, personality and characteristics
• Explaining the brand to stakeholders and wining their support and loyalty
• Sustaining and evolving the brand over time

By the end of this training course, participants will be able to:

• Explain the benefits of branding and how to use a brand to support their organisation’s business purpose
• Use the principles of branding to develop an effective brand for their organisation, or refine the existing brand
• Develop support for the brand from a wide cross section of stakeholders including executives, employees, customers, influencers and the media
• Create a range of print, online, multimedia and face2face collateral to explain what the brand stands for and how to use it
• Use mechanisms to monitor the brand over time, including performance and perceptions, recommending effective ways of refreshing the brand when needed

This masterclass is designed for people who are responsible for branding and effectively explaining what their brand stands for.

This Corporate Identity & Brand Management training course is suitable to a wide range of professionals but will greatly benefit:

• Marketing directors
• Business owners
• PR managers, PR Executives & Marketing Executive
• Branding, product, design & marketing managers
• Graphic designers in the private sector, public sector and start-up

The training course combines presentations that share both theory and industry best practices with practical sessions in accordance with adult learning and blended learner-centred principles. Learning is interactive, hands-on, experiential, peer-sharing, reflective and self-directed.

Participants will have opportunities to put into practice the skills they develop and enhance during the training course. We make the most of videos, case studies, group dynamics, learning games, reflective questions and answers, peer exchange, role-play, demonstration, skills practice and storytelling. Participants are encouraged to reflect on and discuss their own professional issues and experiences. Overall, 70% of the training will be experiential and 30% will be theoretical. The final day includes an exercise during which participants create and then present their own brand.